Funder Acknowledgement

Recipients intending to distribute information using promotional materials for funded projects must mention the funding in the following products: websites, news releases, newsletters, brochures, pamphlets, flyers, invitations, posters, banners, videos, announcements.

Use of federal department logos:

• Always use bilingual logos
  • In the French version of a document: French logo first
  • In the English version: English logo first
• The symbols of all partners are given equal prominence and are accurately reproduced.
• Black and white are used to reproduce symbols where it is not possible to use the official colours.
• They should be displayed in generous open space, free from close association with any interfering or distracting elements.
• They may not appear on a visually conflicting background, for example, on a patterned background, and there should be sufficient contrast to make them stand out.
• Scaling should be done with care to avoid all horizontal or vertical distortion.
• They may not form part of a headline, phrase or sentence.
• They may be used only in contribution acknowledgements.

Logos (for download)

Website

• Page where you acknowledge your partners: include the logos of all your funders along with the acknowledgement text that mentions what is covered by the funding.
• Website footer: use the Health Canada logo to acknowledge the network funding that supports SSF and Network operations along with the long version of the acknowledgement text.

Social Media

• Acknowledge the funding you receive from the funders and the SSF in the “About” section of social media accounts, not in the visual banner.
  • Facebook: About, More
  • Twitter: Under the organization’s name
  • YouTube: About
  • LinkedIn: Info

Media products (media advisories, news releases, radio, TV and newspapers)

• Name the SSF and the funder of the project covered by an interview or ad.
• Please include the SSF in the distribution list for all products included in the media.

Events (in-person or virtual)

• Please inform the SSF at least 30 days in advance of any special event (official opening, conference, inauguration ceremony, etc.) involving projects or services funded by one or more funders. The purpose is to check whether any funders want to have a minister or designated departmental representative attend and to determine whether they can help promote the event where appropriate
• Oral acknowledgement of funders: When public personalities are introduced orally during an event, federal representatives are usually identified first, followed by provincial or territorial representatives, and then municipal representatives. When community organizations, businesses or other partners are in attendance, the order of presentation should be decided at the time of the initial agreement.

Promotional and other materials

• No funder acknowledgement requirement for:
  • Business cards
  • Application forms
  • Promotional products (pens, pins, cups, clothing, etc.)